Source: REUTERS/Dylan Martinez
[Saba Sports News] The badminton competition at the Paris Olympic Games is heating up. An interesting scene occurred during the men’s doubles group stage. During the break between games, Chinese badminton player Wang Chang pointed to the chair he was sitting on and said to his teammate Liang Wei Keng, “This chair is LV.” Liang Wei Keng replied, “Really? Mine says Double Happiness.” Some fans were puzzled: does LV and Red Double Happiness plan to enter the home furnishings industry? In fact, the International Olympic Committee has explicitly stated that commercial advertisements are not allowed in Olympic venues. However, these two companies have sponsored the Olympics with large sums of money and cannot simply throw their money away. Therefore, these companies have found alternative ways to solve the problem. The International Olympic Committee prohibits overt advertising in the competition venue, but in other areas where there are no specific regulations, they can discreetly do something, such as the daily communication between athletes. This led to the interesting dialogue between Wang Chang and Liang Wei Keng. According to reports, Double Happiness is the designated equipment supplier for the Paris Olympic Games, but they did not receive the same treatment as LV, who appeared prominently during the opening ceremony through “hard advertising”.