Source: USA TODAY Sports/Brett Davis
[Saba Sports News] Recently, UEFA has extended its partnership with German sportswear company Adidas for the Champions League. UEFA officially announced that Adidas will continue as the official match ball supplier for the UEFA Champions League, with a partnership agreement lasting three years until 2027, continuing their collaboration that began in 2001. This three-year agreement grants Adidas the rights to provide official match balls starting from the qualifying rounds of the Champions League, with new official match ball designs each season, reaffirming Adidas’s commitment as an important supporter of European football. Additionally, Adidas will also become the official match ball supplier for the UEFA Super Cup, UEFA Youth League, and UEFA Futsal Champions League. This partnership began in 2001 and will further deepen Adidas’s collaboration with UEFA. The estimated value of this contract is around $55 million per year, meaning both parties will collaborate for at least 26 years, with no conclusion on future terms yet. How do fans feel about this?