Source: Panoramic / JB Autissier
[Saba Sports News] India may not win many gold medals at the Olympics, but it has produced a big star in badminton: Pusarla Venkata Sindhu. Sindhu’s rise is filled with inspirational stories. She has been passionate about badminton since childhood and, through relentless effort, finally made her mark on the international stage. Moreover, Sindhu’s commercial performance is also impressive; her fame and strength have made her highly sought after by sponsors, leading to a significant increase in her income. According to Forbes magazine’s statistics, Sindhu ranks 16th among the top 20 highest-earning female athletes globally in 2023, with a total income of $7.1 million. Among this, her commercial income reached $7 million. The reason lies in India’s large population and vast potential sports consumer base, but top athletes are scarce; once someone stands out, they immediately become a national idol. This phenomenon of “rarity being valuable” directly boosts Sindhu’s commercial value.