Source:
REUTERS/MOLLY DARLINGTON
[Saba
Sports News] Former Malaysian badminton player Tan Boon Heong, who has
transitioned into an online anchor, recently faced reputation setbacks in his
dried meat sales. Fans complained that the purchased dried meat resembled dyed plastic
and was challenging to chew. In response, Heong took to social media to address
the issue. He expressed his willingness to take responsibility and offered
refunds or compensation to dissatisfied fans. He emphasized that purchasing his
products was not mandatory and suggested exploring cheaper alternatives if
unsatisfied. After retiring from badminton, Tan Boon Heong gained popularity as
a commentator and subsequently became an internet celebrity, endorsing various
products such as badminton brands, sports equipment, slimming drinks, skincare
products, and coffee. Under his personal brand “Master Chen,” he
ventured into selling premium dried meat and endorsed Poon Choi, attracting a
significant number of supporters and customers. It can be inferred that he has
achieved financial success through these ventures.