Source: REUTERS/Juan Medina
[Saba Sports News] According to Spanish media reports, Kylian Mbappe’s commercial impact following his move to Real Madrid has surpassed expectations. Recent statistics reveal that sales of Real Madrid jerseys with Mbappe’s name on them have been 2.5 times higher than those of Bellingham. Due to the high demand for Mbappe jerseys from fans, online sales have experienced delivery delays, and long queues have formed outside Real Madrid’s official store. Real Madrid currently wears Adidas jerseys, and Adidas sponsors the club with 120 million euros annually. The company has also received significant returns from its partnership with Real Madrid. Furthermore, Real Madrid’s official Instagram account has released numerous updates related to Mbappe. This summer, Mbappe was exempted from a visa requirement by Real Madrid. The two parties signed a five-year contract, and on July 16, the club held a grand unveiling ceremony for Mbappe at the Bernabeu. Since his official debut on July 16, Real Madrid’s official Instagram has posted 31 updates related to Mbappe. Currently on vacation, Mbappe is expected to return to the team in early August.