Source: REUTERS/MATTHEW CHILDS
[Saba Sports News] The 2024 Malaysia Badminton Open is scheduled to
begin on January 9. As the host player, Lee Zii Jia is diligently preparing to
compete and aims to secure the championship on home soil. His team will arrive
at the competition venue on Sunday for acclimatization training. Unfortunately,
a proposed practice session with French player Christo Popov was unable to take
place due to scheduling conflicts. Today, some media outlets have reported that
Lee will be using new equipment co-branded by VICTOR and Crayon Shin-chan for
the Malaysian Open. Over the past two years, VICTOR has frequently collaborated
with popular animation IPs, releasing a range of co-branded products featuring
well-known series such as Dragon Ball, One Piece, Snoopy, Hello Kitty,
Spider-Man, and more. It is evident that VICTOR is targeting the consumption
potential of the younger generation and aims to establish closer connections
with consumers through engaging cross-border collaborations and theme
marketing. Concerns have been expressed by some fans regarding the use of new
equipment during the competition and their doubts about Lee’s chances of
victory.