Source:
REUTERS/Lucas Peltier
[Saba
Sports News] Following the expiration of Alfa Romeo’s team title sponsorship,
the Sauber team has reverted to its original name. However, as the new sponsor
Audi is set to officially join the Sauber team in the 2026 season, the team
will need to search for sponsors for the 2024 and 2025 seasons. Recently, the
Sauber team made an official announcement regarding their new team name. For
the 2024 and 2025 seasons, the team will be known as “Kick F1 Team
Sauber,” and their car will be named the KICK Sauber C44. It’s worth
noting that Kick.com, a social live broadcast platform, has emerged as a
competitor to Twitch in recent years. The platform is set to launch at the end
of 2022 and has been investing in sponsorship. They have reduced the commission
for creators, taking only a 5% commission compared to Twitch’s rates. As part
of their efforts to expand their popularity, Kick.com has begun sponsoring
various fields, including e-sports teams and now the racing field, which is
particularly popular among young people.