Source: Reuters/Lee Smith
[Saba Sports News] At the end of this month, La Liga will witness a key match as Barcelona faces Real Madrid in the exciting Spanish national derby. Recently, Barcelona announced a significant piece of news: they will wear a brand new jersey featuring a collaboration with Coldplay during the derby match, with the band’s logo printed on it. This is undoubtedly good news for Barcelona fans, as Coldplay’s famous song “Viva la Vida” is also part of the club’s culture and is one of the hallmarks of Barcelona’s most glorious period in history. During Guardiola’s coaching era, “Viva la Vida” was the background music for Barcelona’s championship celebrations. I believe that the collaboration between Barcelona and Coldplay is not only a commercial partnership but also a cross-border integration of sports and music. Football and music may seem like two different fields, but they share a common charm. This collaboration can enhance the cultural value of the jersey and attract more young people’s attention.