Source:NURPHOTO/Kabir Jhangiani
[Saba Sports News] In anticipation of the Paris Olympics, Chinese tea brands Bawangchaji and Heytea have opened pop-up stores in Paris, targeting the milk tea market. Heytea, in particular, has released promotional materials related to Paris, featuring dynamic sports events and inviting world champions to their pop-up store for tea tasting. Bawangchaji has enlisted current badminton world champions Chen Qingchen and Jia Yifan as ambassadors, as they are the top-ranked pair in women’s doubles and favorites to win at the Olympics. This endorsement strategy aims to expand their reach and gain an edge over their competitors.