Badminton, Malaysian Open, Denmark, Viktor
Axelsen
[Saba Sports News] Indigestion is a common
symptom for many people, and world champions are no exception. Viktor Axelsen,
the current top-ranked male badminton player globally, frequently travels to
various parts of the world to participate in open competitions. The constant
time zone changes, demanding schedules, intense physical activity, and diverse
regional diets often cause Axelsen to experience digestive discomfort and
stress. Motivated by this, Axelsen made the decision to establish a brand
focused on aiding digestion and enhancing immune health. In collaboration with
Danish biotech company BioCare, he co-founded the health brand VA Health. In
January 2021, VA Health introduced six probiotic and prebiotic supplement
products to the market. These products target not only athletes but also
individuals suffering from sleep issues, indigestion, sedentary fatigue, and
those seeking to boost their immunity. VA Health’s products are conveniently
packaged in the form of small powder sachets or capsules, allowing customers to
carry them easily without the need for large containers during travel. It is
worth noting that “VA” represents Viktor Axelsen and serves as the
unified logo for all of Axelsen’s brands. In addition to VA Health, Axelsen
also oversees two other brands, VA Collection (offering peripheral products)
and VA Academy (a media channel). Clearly, Axelsen has embarked on his
entrepreneurial journey.