[Saba Sports News] Adidas’ social media team impressively managed a virtual dunk on 6-foot-11, 13-time NBA All-Star Kevin Durant this week. The situation unfolded when Minnesota Timberwolves star Anthony Edwards, celebrating the launch of his first signature Adidas shoe (the AE1), mentioned in an interview his hope to see Durant, playing for the Phoenix Suns, wear his sneaker. However, Durant promptly dismissed the idea in a social media post, stating he would never wear them.
In response to Durant’s snub, Adidas’ official page came back with a sharp retort, commenting, “u dusty bouta retire soon anyway,” in a now-deleted post. They didn’t stop there, adding another jab with a post saying, “meant to send that from the burner account…”, referencing Durant’s well-known use of burner social media accounts.
This bold move from Adidas was a strong comeback, potentially leaving Durant somewhat embarrassed by the pointed remarks. It’s worth noting that Durant, a former NBA MVP, has a lifetime contract with Nike, which explains his stance against wearing competitors’ shoes. Yet, Adidas’ targeted response showed a deep awareness of Durant’s social media history and the 35-year-old’s reputation in the digital realm.