Source:REUTERS/Kaylee Greenlee Beal
[Saba Sports News] The F1 US Grand Prix for the 2024 season is about to kick off. Ahead of the event, the organizing committee announced that this weekend’s F1 race will be broadcast live on Times Square’s big screen. As a sports event making its debut on Times Square’s big screen, this race signifies more than just competition on the racetrack; it cleverly merges sports culture with urban culture, becoming an anticipated cross-disciplinary feast of art and sports. Times Square is one of the most famous urban landmarks in the world, attracting millions of tourists every year. Located in the heart of Manhattan, this square is home to numerous world-class entertainment, dining, and shopping facilities, making it one of the most bustling areas in New York and even across the United States. The towering giant LED screens in this square have become one of its most iconic features. As a globally recognized city center, Times Square undoubtedly serves as a highly influential broadcasting platform. After Liberty Media successfully acquired F1, how to quickly enhance its visibility and appeal has been an urgent issue to address. F1’s approach this time undoubtedly provides some insights for other sporting events.