Source: REUTERS/Susana Vera
[Saba Sports News] Spanish media reports indicate that Gerard Pique has enlisted two new investors, the American investment fund Left Lane Capital and the Mexican company Fillip, to support his King’s League venture. The reported investment of 60 million euros signifies Pique’s intention to promote the league across Asia, Europe, and Latin America. According to statements from King’s League organizers, they plan to inaugurate competitions in Europe, North America, and Brazil this year and the next, with aspirations to encompass the Asian continent by 2026. With a current fan base exceeding 13 million, the league boasts over 80 million hours of viewership and more than 82 million views on TikTok. Remarkably, its official Twitter channel ranks as the second most-viewed Spanish language channel globally. Statistics underscore the King’s League as the football league with the highest online viewership, surpassing even La Liga and the Premier League.